content
- How do we know what to make and what to do with it once we’ve made it?
- Who (and how big) is the audience?
- What does it cost to make?
- How is it financed?
- Does the content need to be consumed contemporaneously with performance to maxiize value?
- Should we produce our own content or license it from third parties (“make or buy”)?
brand
- How does the conusmer identify the content?
- How does a consumer identify the distribution mechanism?
- What is the relationship between the content and its distribution mechanism?
- In what ways might a particular distribution mechanism or piece of content distinguish itself from others?
marketing
- How does the content get to consumers?
- What is the underlying economic model?
- Who pays for what and when?
- How can we know who is consuming the content?
- Are there feedback loops?
distribution
- How do consumers discover new content?
- How do consumers discover new platforms?
- How do content creators know where to pitch new ideas?
- How do content creators get discovered?
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Latest From Our Blog
The Lopsided Venn Diagram
In my recent article, Reimagning Legal Education: Insights from UNH Franklin Pierce's First 50 Years, I finally wrote down something that I have long said on panels and in discussions with students: That the process of becoming a lawyer can be best characterized by a...
New Article: Let’s Fix Legal Education
I am pleased to announce the publication of my new law review article (the first in a very long time), Reimagining Legal Education: Insights from UNH Franklin Pierce's First 50 Years, 22 U.N.H. L. Rev. 421 (2024), which appears in a special symposium issue of The...
New Book Announcement: Digital Media Law
I'm pleased to announce my new book Digital Media Law: A Practical Guide for the Media and Entertainment Industries, due out this October from Routledge. If you teach media law, or are simply looking for a resource that offers a succinct look at the legal issues...
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