Los Angeles

content

  • How do we know what to make and what to do with it once we’ve made it?
  • Who (and how big) is the audience?
  • What does it cost to make?
  • How is it financed?
  • Does the content need to be consumed contemporaneously with performance to maxiize value?
  • Should we produce our own content or license it from third parties (“make or buy”)?

brand

  • How does the conusmer identify the content?
  • How does a consumer identify the distribution mechanism?
  • What is the relationship between the content and its distribution mechanism?
  • In what ways might a particular distribution mechanism or piece of content distinguish itself from others?

marketing

  • How does the content get to consumers?
  • What is the underlying economic model? 
  • Who pays for what and when?
  • How can we know who is consuming the content?
  • Are there feedback loops?

distribution

  • How do consumers discover new content?
  • How do consumers discover new platforms?
  • How do content creators know where to pitch new ideas?
  • How do content creators get discovered?

Our Story

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Fresh Beans

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Great Coffee

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The Best Coffee Shop

Coffee Bean

Best Beans

Coffee Bean

Quality Milk

Coffee Bean

Perfect Blend

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Latest From Our Blog

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New Article: Let’s Fix Legal Education

I am pleased to announce the publication of my new law review article (the first in a very long time), Reimagining Legal Education: Insights from UNH Franklin Pierce's First 50 Years, 22 U.N.H. L. Rev. 421 (2024), which appears in a special symposium issue of The...

New Book Announcement: Digital Media Law

I'm pleased to announce my new book Digital Media Law: A Practical Guide for the Media and Entertainment Industries, due out this October from Routledge. If you teach media law, or are simply looking for a resource that offers a succinct look at the legal issues...

Media Law Hat Trick

I'll be teaching media law again this summer at UNH Franklin Pierce School of Law's recently rekindled Intellectual Property Summer Institute. The program was a longtime in-person summer staple of the law school that fell to the wayside about a decade or so ago. Under...

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